According to Compete-
In May, Cobalt shopper counts reached their highest level since February. Despite similar levels of demand, Chevrolet was able to sell almost 60% more Cobalt models in May compared to February. While not as hip and cool as a hybrid, the Cobalt and other small cars can save a substantial amount of money at the gas pump without the added cost of a hybrid engine. By utilizing timely messaging Chevrolet was able to find success in a down market. With gas prices showing no signs of ebbing, nearly every model is featuring fuel-economy messaging from the obvious (Honda Civic) to the not-so-obvious (GMC Sierra). Has their advertising been as effective as the Cobalt’s?
http://blog.compete.com/2008/06/20/chevy-cobalt-msn-ad-sales/
Tags: Chevy, Compete, fuel efficiency, Gas Mileage, Hybrid
