This is one example of a new behavioral, targeted marketing company that is using a new technique to re-landscaping the interactive advertising industry. This tool provides free wireless internet at popular internet browsing hotspots, such as Airports, Shopping Centers, Hotels, Convention Centers, etc, where the internet users is typically a business traveler and/or someone with a higher HH income, and a higher propensity to make a large scale purchase. This is one new look at purchasing On-line Advertising, allowing a medium to reach a more targeted market. According to FreeFi research, users of the network that receive targeted ads mainly fit in the following demographics:
Men 25-54
33% have HHI of > $100k
Some current advertisers with FreeFi are:
Ford
Toyota
Walt Disney
Staples
Nokia
While this isn’t necessarily behavioral advertising, it provides the same benefit of behavioral marketing, without having to record a lot of personal info via cookies or other source of data collection.
http://www.freefinet.com/resources/FreeFi+Networks+Media+Kit+0408.pdf
Tags: airports, behavioral marketing, Free-fi, luxury cars
