Toyota has recently found themselves in a very unique place, as the demand for the Prius has significantly outgrown the supply. However, instead of having user’s wait on a long waiting list, they have come up with a unique marketing strategy to keep new potential customers happy, while still rewarding their current Prius Owners. Used Prius cars are actually selling at prices that are equal or higher than the original sticker price.

Most interesting is:

” Some auto dealers are going so far as to contact owners, offer to buy the cars back at their original sticker prices and resell them at a higher price, presumably ringing up profits twice for the same car, Mr. Libby said.”

The most intriguing part of this study was that “Acxiom found that four out of five Prius are new to Toyota Motor Sales USA.”

With GM looking for new ways to win customers, while still keeping their current Owners happy, this has proven to be an incredible marketing technique by Toyota that has seemed to occur naturally based on the success of the Prius.

http://adage.com/article?article_id=130082

This is one example of a new behavioral, targeted marketing company that is using a new technique to re-landscaping the interactive advertising industry. This tool provides free wireless internet at popular internet browsing hotspots, such as Airports, Shopping Centers, Hotels, Convention Centers, etc, where the internet users is typically a business traveler and/or someone with a higher HH income, and a higher propensity to make a large scale purchase. This is one new look at purchasing On-line Advertising, allowing a medium to reach a more targeted market. According to FreeFi research, users of the network that receive targeted ads mainly fit in the following demographics:
Men 25-54
33% have HHI of > $100k

Some current advertisers with FreeFi are:
Ford
Toyota
Walt Disney
Staples
Nokia

While this isn’t necessarily behavioral advertising, it provides the same benefit of behavioral marketing, without having to record a lot of personal info via cookies or other source of data collection.

http://www.freefinet.com/resources/FreeFi+Networks+Media+Kit+0408.pdf